Although Netflix argued during its Q3 earnings last week that it does now share some viewing data with producers, it can be hard for studios and networks to put those numbers in context. Hulu, for example, said last year that as much as 78% of its viewing takes place on a TV, to give you an idea.įor networks and studios, Nielsen’s SVOD measurement numbers help provide insight into what otherwise can be a bit of a black box. consumers are cutting the cord with traditional linear TV, they still often watch their streamed shows on the TV’s big screen. Plus, those missing mobile and PC streams may not be as important in terms of U.S. But insiders now say Nielsen’s numbers are fairly close, according to a Variety report from earlier this year, which detailed how Nielsen’s numbers backed up Netflix’s claims about its hit movie “Bird Box.” That limitation has been a point of criticism from Netflix, which routinely dismisses Nielsen’s accuracy because it misses streams coming from mobile devices and PCs. This includes through connected and smart devices - like streaming media players, for example. As with Netflix, however, Nielsen is able to measure only the Amazon Prime Video streams taking place in the U.S.
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